Our book marketing social media packages can be used for any combination of social media as they are time-based. Prices are exclusive of GST, which will be added onto each invoice to an Australian entity. Billing is based on a certain number of hours you wish to budget per fortnight.
Set-up
If your social media presence is new we can take care of set-up for you. It is important to have a sound marketing strategy before implementing any communication or marketing activities. You can supply us with a business plan and/or marketing plan, or we can create a book marketing action plan or a business marketing plan for you.
Depending on your needs, please select from the below:
- Initial consultation (face-to-face, by phone or skype)
- Analysis of author platform and/or business. We will set up a social media strategy document for our team to implement
- We will send your tailor-made social media strategy document to you for you, your staff and/or us to work on together, and follow
- Set up social media accounts or assist you to do so
Ongoing
"Having a Presence on Social Media" Package
We will manage your social media pages/accounts for you, respond to incoming messages and comments, add images and videos that you provide, post updates (eg. on at least two separate days per week) and interact with relevant connections on Facebook to build relationships and increase followers. When something pertinent occurs you will be notified by email or phone (eg. criticisms, difficult questions, feedback about your book and/or your business and services).
An update can be posted twice a week, or more if appropriate and if time allows. Where the strategy requires it, we will request additional budget and use your credit card details to set up Facebook advertising and use this to try to build your audience and monitor it for effectiveness.
This package suits those who want to combine their own activity or that of an employee with our professional social media communicators.
You will get
- At least three posts written and scheduled per week
- Graphic design, writing, editing as needed for posts you supply or that we write
- Monitoring of the pages for interaction during work hours
- Work hours availability of your social media consultant by mobile phone
- Advertising strategy and management*
Hours: 3-6 per fortnight
Minimum: 4 fortnights
Networks: 1–3
Note: Instagram, Snapchat or other smartphone social networks cannot be included in this package.
Social Growth" Package
10 hrs per fortnight
In addition to everything in the “Having a Presence” Package, the Social Growth Package ensures your page is being watched regularly throughout each week.
One way you might use this package is to combine your own activity or that of your staff with our professional social media communicators. Alternatively, we can work autonomously for you in this package without you needing to use social media at all.
You will get:
- At least five posts written and scheduled per week
- Graphic design, writing, editing as needed for posts you supply or that we write
- Regular monitoring of the pages for interaction during work hours
- Work hours availability of your social media consultant by mobile phone
- Advertising strategy and management*
Hours: 6-12 per fortnight
Minimum: 8 fortnights
Networks: 1–6 depends on strategy
Note: If Instagram, Snapchat or other smartphone social networks are required, you will need to supply a smartphone to your social media consultant with an active telecommunications account.
"Building Your Brand on Social Media" Package
20 hrs per fortnight
We will work with you and your team closely to build your author platform, book publicity and/or brand through social media. One of our goals will be to gain followers on your chosen network, and build relationships with readers and influencers, but also to focus on furthering your business goals (eg. make sales, build your brand and market position etc.).
As with the other packages, we will come up with a unique strategy and recommend an advertising budget based on your unique business needs, communications, relevancy, target market, etc. We will also work with you and advise you on steps to take outside of social media that will support the marketing goals you are striving towards.
Daily updates are only suited to certain businesses. We would normally recommend that you have a certain number of followers to expect interaction with daily posts (at least 6,000) depending on your industry. It is also important to consider that daily updates might annoy some people who will cease following you. If you have something useful for us to say to your customers every day then this package will suit you better than the 'Having a Presence Package'.
Also if you have more than two social networks for us to build on, this package will allow for more time to be spent on them. We can aggregate each post to multiple networks at the press of a button, but it is important to spend time logged in to each social network and being a human being. Interacting one-on-one or in groups or discussions is essential for any successful social media strategy.
This can obviously become very time-consuming, so we go about it in a systematic timed way. Eg. Monday Facebook, Tuesday Twitter, Wednesday Instagram, Thursday YouTube, Friday LinkedIn, Tumblr, Pinterest, Snapchat or others. The strategy depends on your target market, product and goals.
We can work autonomously and proactively for you in this package without you needing to use social media at all. We will nail down a very specific strategy so that it is very clear when we can take free rein and come up with new posts on your behalf and when we would need to get your permission or clearance before posting.
You will get
- At least one post written and scheduled every day aggregated to all your social media accounts
- Graphic design, writing, editing as needed for posts you supply or that we write
- Time spent as the page or account going to other pages to interact
- Real-time monitoring of the pages for interaction during work hours
- Work hours availability of your social media consultant by mobile phone
- Website updates that relate to the social media communications (give us the log in details or an email address of your webmaster)
- Design and hosting of forms for surveys etc. (Shortstack)
- Creative brainstorming once per month to prepare the month ahead*
- Updated strategy document every four months
- Follower audit every four months
- Advertising strategy and management*
Hours: 12-24 per fortnight
Minimum: 16 fortnights
Networks: any number within reason
"Skyrocketing Your Book(s) on Social Media" Package
50 hrs per fortnight
This is the ultimate package for success and includes everything in previously mentioned packages and more.
You will get
- Multiple posts written and scheduled every day
- Graphic design, writing, editing as needed for posts you supply or that we write
- Time spent as the page or account going to other pages to interact
- Real-time monitoring of the pages for interaction
- All hours availability of your social media consultant by mobile phone
- Website updates that relate to the social media communications
- Design and hosting of forms (Shortstack)
- Research, reading industry newsletters and materials you supply or recommend
- Creative brainstorming once per week to prepare the week ahead*
- Updated strategy document every two months or when requested
- Follower audit every two months or when requested
- Advertising strategy, management and ROI Analysis*
Hours: 26-40 per fortnight
Minimum: 28 fortnights (one year)
Networks: Your choice of networks.
* Requires your participation and direction
It is really up to you how we run your social media presence. The key is to keep communicating with us so we know what is happening and what is pertinent for your readers and/or within your industry, business and brand.
The most effective authors, businesses and organisations are not only posting regularly, they are integrating their business and marketing policies and practices so that they adjust to the desires of their customers/audience. They run promotions that are only available through their social networking presence (special deals) and collaborate with individuals and other businesses through social networking and face-to-face with events etc.
Social media is about relationships, about interacting and getting to know people, not about broadcasting to them or always talking about yourself. Most social networks recognise when that is the kind of communication you are sending out, and require you to pay them to advertise such messaging. We will strive to strike the right balance for your brand.
Social media is always changing, so it presents a perpetual learning curve. All the more reason to bring our professionals in to work with you to achieve your goals as an author, business or organisation with a message to share.
Let us journey with you to build and support your brand online.